(Also posted on LinkedIn: https://www.linkedin.com/pulse/linkedins-windows-8-moment-duncan-k-g-campbell)
If you’re reading this on LinkedIn’s website, then welcome to LinkedIn’s very own Windows 8.
LinkedIn’s new website is slow, it has less functionality than before and the remaining functionality is harder to use.
The LinkedIn app for mobile devices already offered me little in the way of functionality so the bulk of my interaction with LinkedIn was via the web site. Now those two experiences are barely distinguishable, both being as equally useless as the app was before and remains so.
Why, you might ask, is my ire so raised? Why the vitriol when praise aplenty has been heaped on the new web site design? Why indeed.
Searching the web for comments on the new website design leaves me to wonder whether I’m living in some sort of parallel universe as there is nothing but complete praise for LinkedIn’s new look and level of functionality from the professional commentariat. But take a look at the comments on those articles (where comments are allowed) and there is nothing but rejection of the new design – take Wired’s article for instance https://www.wired.com/2017/01/new-linkedin-looks-just-like-facebook-smart-move/.
(Shades of the media living in their echo chambers and not recognizing the forces leading to M5S, Marine Le Pen, Geert Wilders, Brexit and Trump?)
What in particular do I find so distasteful about the new website design? What is the oh-so-precious functionality that I miss?
The greatest loss for me is the loss of chronological sorting of items in the “news” feed. The writing for this has been on the wall for many months since the default order became LinkedIn’s own random sorting of items rather than sorting by date. Is it so perverse of me to actually want to see things in order? Is it so unusual for me to want to look through the updates of the people in my network in the order in which they happened? Why would I only want to see what’s “top” based on some echo-chamber inducing ranking algorithm that changes periodically so if I browse down through that list I suddenly see items from weeks or months ago in amongst things from minutes or hours ago?
Knowing what’s “top” – however that’s determined – is occasionally of mild interest, but give people the choice!
LinkedIn claim that the loss of chronological sorting is only “temporary”, but is that “temporary” like emergency powers, or is it temporary like the dictatorship of Cincinnatus? I have my own suspicions.
The Jobs section was already sorted according to some unknown ranking, which make it useless for anyone to discover a newly-listed job posting.
It’s slow.
No, I don’t have the figures to back up my assertion, but it is noticeably slower than with the previous design.
For my profile views I now know next to nothing. The total number of views over the last 3 months is useless. At least the old graph as well as being able to see one’s ranking for views within one’s network or organization was entertaining. That even provided a little bit of gamification, but alas no more.
The website and the app are now barely distinguishable. Yes, it’s great to be able to share code and present a familiar look between web and app versions, but the app is for use with a device that has limitations in its user interface – fingers. A website is something that is expected to be accessible to people from someone using a screen reader to people using keyboards and mice or fingers. On a website I expect to be able to open all links in new tabs, now some of the links are magic links that don’t work like that. Popping up a window when hovering a cursor over a button allows one to glance at something without having to open a whole new page, but now one has to open a whole new page instead. Did I mention that it’s also slower now?
There are many other areas with diminished levels of functionality with people complaining about the changes to searching within one’s network. There are also too many other nit-picking details for me to bother with here.
As for features having been moved around, I’ve come to expect that. I’ve even done it myself in products in order to group functionality in a more logical fashion. But should Groups really be found under Business? Seriously?
Sadly, we’re not members, for if we were then we would have a say in this “club”. Instead we are users: users of a product that is our own data, for that is what one is in any social network even when that social network is for business and career networking and advancement rather than sharing cat videos and writing ungentlemanly abuse at strangers from behind the cloak of anonymity or pseudo anonymity.
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